{"_ Your Personal
Web Designer "} Front-end Developer "} E-commerce Specialist "} UI/UX Designer "} HubSpot Developer "} SEO Specialist "} Graphic Designer "} |

Key Features:

• Partial redesign of key website areas using HubSpot CMS.
• Continuous maintenance to fix outdated modules and improve stability.
• Content Staging used to develop and add new Industry Pages.
• Ongoing SEO optimization, including: image compression and renaming, and clean meta descriptions
• Creation of dynamic page template for their Webinars’ Page
• Vimeo integration for their video gallery.
• Creation of multiple graphic assets and customized pages for campaigns.
• Development of a clear naming convention system for: Workflows, Lists (static and active), LP (Landing Pages), TYP (Thank You Pages), and FUWE (Follow-Up Emails)
• Funnel and automation setup based on user actions: Forms, Content downloads, Webinar’s engagement and full structure for Lead → MQL → SQL, with automated logic and qualification rules.
• Integrations with Zoom and Eventbrite to ensure user data stays updated inside HubSpot.

Results:

• Significant improvements in technical performance and site stability.
• More modern and clear landing pages aligned with branding.
• Faster load times after image optimization.
• More organized operations through consistent naming conventions.
• Stronger automation funnel with better lead tracking.
• Enhanced user experience in webinars and video gallery.

Key Features:

• HubSpot landing pages adapted to their visual identity.
• Strict application of the brand guidelines for fonts, colors, and UI elements.
• Improved structure, visual hierarchy, and user experience.
• Mobile-first and responsive optimization.
• Creation of static and animated ads for:
  • Google Ads (Display & Performance Max)
  • Instagram
  • Facebook
  • LinkedIn
• Multiple ad variations for A/B testing focused on CTR and conversions.

Results:

• Clearer, more accessible landing pages aligned with their brand identity.
• Higher user engagement with parent and child-focused design.
• Better-performing ad creatives with higher CTR.
• More cohesive campaigns across social platforms and paid media.
• Strong visual foundation for future lead-generation campaigns.

Project Overview

Comprehensive optimization of Tideworks’ website (excluding the homepage), including restructuring key content, improving the blog’s category system, and redesigning the resources section for easier user access. While the main site runs on WordPress, strategic HubSpot pages were created for lead generation, including Landing Pages, Pillar Pages, and forms connected to advanced workflows. The project also included Salesforce and Zoom integrations, as well as the design of CTAs, Ads, and Downloadable assets.

Key Features:

• General website optimization in WordPress, excluding the homepage.
• Full blog restructuring, dividing it into clear and digestible categories.
• Reorganization and redesign of their Resource Center.
• HubSpot CRM implementation for all lead-generation–related sections.
• Creation of HubSpot landing pages and pillar pages, connected to:
  • Lead capture forms
  • Marketing Qualified Leads (MQLs)
  • Sales Qualified Leads (SQLs)
• Setup of advanced workflows for:
  • Email sequences
  • Lead nurturing
• Resource engagement tracking
• Automatic enrollment into pipelines and lists
• Key integrations:
  • Salesforce for lead and contact syncing
  • Zoom for event registration and attendee data
• Design of custom CTAs, Ads, and downloadable materials (PDFs, guides, visual assets).

Results:

• Clearer, more organized navigation for blog and resources.
• Improved user experience when browsing technical content.
• More efficient CRM systems thanks to WordPress–HubSpot–Salesforce integration.
• Automated workflows that significantly reduced manual tasks.
• Higher conversion rates on optimized landing pages.
• Consistent marketing assets ready for campaigns.

Key Features:

• Full website redesign in HubSpot CMS using Content Staging.
• Implementation of SEO Optimization to improve ranking and performance.
• Execution of A/B testing for key modules and strategic CTAs.
• Creation of dynamic page templates for branches and events.
• Development of an events dropdown allowing users to filter by location, upcoming events, and past events.
• Blog segmentation into two audiences: Business Owners and Referral Partners.
• Full customization of both the blog listing page and the single blog template.
• Blog categories reorganized with smart navigation, including a third expandable menu section on the single blog pages.
• Implementation of a search dropdown, where clicking the icon opens a global search field accessible site-wide.
• Translation of most of the website from English to Spanish, adapting content for both audiences.
• Migration, QA, and launch of the full site.

Results:

• Redesigned site with improved usability, speed, and accessibility.
• Clearer user experience through advanced navigation and enhanced search.
• Optimized content structure for two distinct customer segments.
• Dynamic templates reduced publishing and maintenance time.
• Increased engagement through A/B testing and SEO-ready content.
• Expanded reach to Spanish-speaking audiences.