Projects – Karen Martinez Hub

American Glass Pros | Roadmap4innovation Homepage | Dental Lab Direct Resource Center

Ads for Smootheeze | Dental Lab Direct | Ernst Seeds

CA Manufacturing Advisor Web Redesign & Optimization

Partial redesign and ongoing optimization project for CMTC’s website within HubSpot. The work included updating landing pages, performing technical improvements, applying SEO optimization to images and meta descriptions, and creating a dynamic template for their webinars. Integrations with external tools, continuous maintenance, and workflow structure using consistent naming conventions helped establish a strong funnel for lead generation and MQL/SQL qualification.

Key Features:

Partial redesign of key website areas using HubSpot CMS.
Continuous maintenance to fix outdated modules and improve stability.
Content Staging used to develop and add new Industry Pages.
Ongoing SEO optimization, including: image compression and renaming, and clean meta descriptions
Creation of dynamic page template for their Webinars’ Page
Vimeo integration for their video gallery.
Creation of multiple graphic assets and customized pages for campaigns.
Development of a clear naming convention system for: Workflows, Lists (static and active), LP (Landing Pages), TYP (Thank You Pages), and FUWE (Follow-Up Emails)
Funnel and automation setup based on user actions: Forms, Content downloads, Webinar’s engagement and full structure for Lead → MQL → SQL, with automated logic and qualification rules.
Integrations with Zoom and Eventbrite to ensure user data stays updated inside HubSpot.

Results:

Significant improvements in technical performance and site stability.
More modern and clear landing pages aligned with branding.
Faster load times after image optimization.
More organized operations through consistent naming conventions.
Stronger automation funnel with better lead tracking.
Enhanced user experience in webinars and video gallery.

Implementations:

Landing Page Optimization & Ads for an ABA Therapy Company

Multiple landing pages redesigns for a company specializing in ABA Therapy for children, ensuring full alignment with their branding manual and visual identity. Additionally, a full set of ad creatives were developed for campaigns across Google Ads, Instagram, LinkedIn, and Facebook, strengthening their digital presence and improving lead generation within the pediatric therapy sector.

Key Features:

HubSpot landing pages adapted to their visual identity.
Strict application of the brand guidelines for fonts, colors, and UI elements.
Improved structure, visual hierarchy, and user experience.
Mobile-first and responsive optimization.
Creation of static and animated ads for:
- Google Ads (Display & Performance Max)
- Instagram
- Facebook
- LinkedIn
Multiple ad variations for A/B testing focused on CTR and conversions.

Results:

Clearer, more accessible landing pages aligned with their brand identity.
Higher user engagement with parent and child-focused design.
Better-performing ad creatives with higher CTR.
More cohesive campaigns across social platforms and paid media.
Strong visual foundation for future lead-generation campaigns.

Implementations:

HubSpot | Landing Page Redesign | Responsive Design | Ad Creative Design | Brand Manual Implementation

Terminal Operating Solutions Company Optimizations

Project Overview

Comprehensive optimization of Tideworks’ website (excluding the homepage), including restructuring key content, improving the blog’s category system, and redesigning the resources section for easier user access. While the main site runs on WordPress, strategic HubSpot pages were created for lead generation, including Landing Pages, Pillar Pages, and forms connected to advanced workflows. The project also included Salesforce and Zoom integrations, as well as the design of CTAs, Ads, and Downloadable assets.

Key Features:

General website optimization in WordPress, excluding the homepage.
Full blog restructuring, dividing it into clear and digestible categories.
Reorganization and redesign of their Resource Center.
HubSpot CRM implementation for all lead-generation–related sections.
Creation of HubSpot landing pages and pillar pages, connected to:
- Lead capture forms
- Marketing Qualified Leads (MQLs)
- Sales Qualified Leads (SQLs)
Setup of advanced workflows for:
- Email sequences
- Lead nurturing
Resource engagement tracking
Automatic enrollment into pipelines and lists
Key integrations:
- Salesforce for lead and contact syncing
- Zoom for event registration and attendee data
Design of custom CTAs, Ads, and downloadable materials (PDFs, guides, visual assets).

Results:

Clearer, more organized navigation for blog and resources.
Improved user experience when browsing technical content.
More efficient CRM systems thanks to WordPress–HubSpot–Salesforce integration.
Automated workflows that significantly reduced manual tasks.
Higher conversion rates on optimized landing pages.
Consistent marketing assets ready for campaigns.

Implementations:

WordPress + HubSpot CRM | Blog & Resources Redesign | Salesforce/Zoom Integrations Workflows & Automation | CTA & Asset Design

Geriatrician & Gerontologist Logomark

Complete design of the logomark and professional business card for a Geriatrician & Gerontologist. The goal was to create a warm, human, and trustworthy visual identity that reflects both compassion for older adults and medical professionalism.

Key Features:

Creation of a logomark based on concepts of growth, care, and family roots.
Development of a soft, professional color palette inspired by natural tones.
Typography selection focused on warmth, clarity, and trust.
Balanced logo composition suitable for both digital and print formats.
Business card design including contact information, QR code, and social links.
Adaptation of the brand for dark and light background variations.
Delivery of final files prepared for print and digital use.

Implementations:

Payroll & HR Company HubSpot Website Redesign

Full corporate website redesign within HubSpot using Content Staging. The project included SEO optimization, A/B testing, and the development of dynamic templates for branches, events, and content. New navigation, filtering, and advanced search functionality were implemented, along with Spanish translation of the site to expand audience reach.

Key Features:

Full website redesign in HubSpot CMS using Content Staging.
Implementation of SEO Optimization to improve ranking and performance.
Execution of A/B testing for key modules and strategic CTAs.
Creation of dynamic page templates for branches and events.
Development of an events dropdown allowing users to filter by location, upcoming events, and past events.
Blog segmentation into two audiences: Business Owners and Referral Partners.
Full customization of both the blog listing page and the single blog template.
Blog categories reorganized with smart navigation, including a third expandable menu section on the single blog pages.
Implementation of a search dropdown, where clicking the icon opens a global search field accessible site-wide.
Translation of most of the website from English to Spanish, adapting content for both audiences.
Migration, QA, and launch of the full site.

Results:

Redesigned site with improved usability, speed, and accessibility.
Clearer user experience through advanced navigation and enhanced search.
Optimized content structure for two distinct customer segments.
Dynamic templates reduced publishing and maintenance time.
Increased engagement through A/B testing and SEO-ready content.
Expanded reach to Spanish-speaking audiences.

Implementations:

All projects

Payroll & HR Company HubSpot Website Redesign

Geriatrician & Gerontologist Logomark

Terminal Operating Solutions Company Optimizations

Landing Page Optimization & Ads for an ABA Therapy Company

CA Manufacturing Advisor Web Redesign & Optimization

Landing Page Redesigns & Multichannel Ad Creatives